4 Foolproof Copywriting Tips to Increase Your Conversion Rate

There’s a common debate among the literary world of the difference between an author and writer when both of which create literary pieces. Well, the former is an art for the sake of appeasing one soul of creating something original while the writes for an audience.

What are the Scopes of Copywriting

The target market is the priority when one is copywriting and conversions are the number one goal. A copywriter is responsible for the following tasks

  • Landing page/ web pages
  • Sales letters
  • Blog posts
  • Social media captions
  • Product listing
  • E-book
  • Whitepapers
  • Infographics
  • Case studies

Aside from providing information to potential customers, copywriters should know how to engage them in what they are selling. Writing great copies takes time to master but we can give you a headstart with these copywriting tips. Let’s get started and learn the basics.

When in Doubt Follow a Formula

If you feel like you may be suffering from writer’s block writing copy, then stick to a formula. This may be the stiff and structured approach, but you need content consistency to retain your traffic.

One of the most used models is AIDA as it takes advantage of the customer’s journey towards making a decision. Every single level pertains to a certain process that customers undertake.

Source: HubSpot | Clifford Chi

Traditional marketing approaches were still much appreciated and thus, setting the right key performance indicators to measure the success of marketing products via guerilla marketing as compared to traditional marketing methods was vital (Rawal, 2013).

Here is the more comprehensive take on the model:

  • Attention – The consumer becomes aware of a category, product, or brand (usually through advertising)
  • Interest – The consumer becomes interested in learning about brand benefits & how the brand fits with the lifestyle
  • Desire – The consumer develops a favorable disposition towards the brand
  • Action – The consumer forms a purchase intention, shops around, engages in the trial or makes a purchase

This century-old model dates back to the 1900s wherein traditional marketing thrives in papers and word of the mouth. However, since the dawn of the internet age, there are already multiple ways to gain brand awareness.

Highlight the Stand-Out Qualities of Your Product or Service

If you are providing services, you may highlight better rates or quality outputs. However, in doing so make sure to back your claims with facts and studies.

Such is the case in the Business-to-Business (B2B) scheme illustrated above. They invest in their content marketing department as a great way of providing people with fact-based content. 

Hence, reputation is built up through the stream of content in every single channel such as web pages and even social media. As the smaller, the computer screen gets, the more social media activities do people engage in.

Let Your Target Audience Know Your Company’s Unique Value Proposition

Webspace has a cutthroat ecosystem compared to physical shops as you will be competing on a global scale. Internet and logistics solutions have also simplified the shopping experience.

Here are the elements of the value proposition (Actifio, 2013):

  • Target – actionable universe of buyers
  • Segment – key, predisposing attribute
  • Brand – a name you call yourself
  • Category – a competitive frame for the buyer
  • Distinction – what makes you unique
  • Proof – perceived evidence of truth

Let your potential customers know what is your edge against your competitors. You may get started with advocacies that you may share with your audiences such as sustainability and diversity. This will make your brand relatable and widen your audience reach.

Do not Forget the Call to Action to Reinforce Your Audience to Take Action

Leverage your copy with engaging content that will make your potential customers click on that buy icon. This is evident when people read long-form articles such as blog posts, case studies, and sales letters.

They may have lost their attention while reading the content. CTA inserted in any screen time are friendly reminders for that. Writing copy is tricky but once you’ve gained insights on what contents customers crave then good copywriting will come naturally.

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